The build is done.
Now it has to be found.

The complete picture

Every plan, every credit pack, every revenue stream, and where it stands against the category. This page is the single source for prices; the audited census of what is built is at /inventory, and the full story is in the deck. Slovenian version: investors/sl.

One studio, several engines, and every engine has its own way of paying for the whole. They are not separate companies sharing a logo: they feed each other. A family that creates a memorial meets the QR plaque, and the plaque brings the next forty people. A stonemason who sells a plaque becomes a partner who earns from day one. The marketing system that runs all of it is itself a product. Every user can enter through any door.

MEMORIS earns through time capsules families seal for the future, an internal credit called Memorix that powers premium features with a daily habit loop, a marketplace, and QR plaques that connect real gravestones to living memorials. SHELA earns through subscriptions and top-ups: credits spent on the actions it performs for you, phone calls, avatar sessions, entire websites built in a conversation. TRUENECT earns through subscriptions and metered credits, including live video conversations billed by the minute, with a creator program built to share revenue. MailMind earns through credits on top of a 40,248-contact B2B database. AIMarketKing runs the marketing of every brand in the studio today and opens as a subscription next. STONAR earns in the physical world the founder comes from: stone, restoration, and the plaques that carry the QR. INKI, the studio behind it all, earns through client work and by licensing finished platforms to partners under their own brand.

No token sales. No advertising dependence. Several small engines, one organism, and a distribution plan that begins where the founder spent 25 years: at the stone.

Honest current state, the same number we say everywhere: 57 real registered users, 3 paying customers, zero active subscriptions. Every pipe below is built and wired; the machine has never been switched on for an audience.

A typical task uses about 36,000 tokens.

One credit is one sent e-mail, on top of a 40,248-contact B2B database.

Credit packs, one-time: $10 of content budget for EUR 12 · $25 for EUR 29 · $100 for EUR 99. Priced per brand, not per seat.

Public estimates (Sacra, Appfigures, Similarweb, business press), gathered 19 Aug 2026; where sources differ, the lower bound is used.

One SAFE, one cap, rolling closing. The goal is a closed round, not a shape of cheques. Signature is always a private, one-on-one process.

What the money does

The build is finished; what the round buys is distribution, and a short list of switches that are currently off. The plan is ninety days long and it is written as tasks with owners, not as ambition.

We do not point traffic at a product that is not ready. All seven must be true: a user can register and get an answer; a user can buy and receive what they paid for, tested on both checkouts; the product speaks one voice in both languages; minors cannot get in; keys are clean, access closed, backups proven and alarms pinging; the support address receives and answers; and it is clear which legal entity sells, and carries terms and refunds.

Sources: SURS (deaths 2024) · Statistik Austria (deaths 2025) · Cremation Society international statistics 2024 · WKO trade statistics 31 Dec 2025 (500 funeral members, 768 stonemasonry member businesses) · Slovenian business register, activity 23.700. Slovenia has the second-highest cremation rate in Europe, behind Denmark and ahead of Switzerland.

Slovenia is the pilot, Austria is the same trade one border away, with four times the deaths and a far larger coffin-burial market, which is where gravestones are sold. Cold B2B e-mail is lawful in Slovenia; in Austria it is not, but printed post and a personal visit are, which is exactly how a stonemason has always signed up partners. The founder speaks the trade in both places.

Cremation is only the first step. The second one is scattering, and it removes the last physical address a person has. At Ljubljana's main cemetery roughly one funeral in ten is a scattering (300 of 2,335 in a reported year), and at the Maribor crematorium cemetery close to one in three families chooses it. Slovenia keeps no national statistic on burial form, so the honest national figure is an estimate of 10 to 15 percent, weighted from what cemetery operators publish; the direction, however, is not in doubt, because scattering at Ljubljana started at 6 to 8 percent in 1989.

For those families there is no stone, no photograph, no place to visit. Their name may appear on a shared memorial they share with strangers, and space on those is already running short. For them a digital memorial is not an accessory to a monument. It is the only place that exists. That is the most honest argument we have, and it applies to the fastest-growing form of funeral in the country.

It also explains why the two halves of this company need each other. Scattering removes the stonemason's product, so the same trend that threatens the craft creates the demand for the digital memorial, and the stonemason is the one who is standing there when the family decides. The plaque still has somewhere to go: on the shared memorial, on a small plate at home, on the remaining two thirds of graves. Sources: JP Žale and Pogrebno podjetje Maribor, reported by N1, 2022.

The same ratio applied to Austria alone would be roughly seven times this, and that is before a single euro of advertising. We model Slovenia only, because that is where we can walk in.

UN World Population Prospects. Every one of those deaths is a family that will be asked, within days, what should remain.

Cremation Society international statistics 2024, NFDA projections. Cremation is the mechanism that breaks the link between a person and a place: no stone, no address, nothing to visit. That is precisely the gap a memorial fills, and the reason a QR plaque works on the stones that do remain.

The two worldwide figures are our own conservative estimates from deaths divided by funerals per business, because no global registry exists; everything above them is an official count. What matters more than the totals: the industry is not consolidated. The largest operator in North America holds about 18 percent, and its own filings say the majority of death-care businesses are locally owned and independent. In the UK independents hold 65 to 70 percent, in Germany 89 percent, in Japan 97 percent. Our buyer is a family business, and family businesses are reached by a person who speaks their trade, not by an ad.

Japan is the same curve, thirty years ahead. Cremation is universal, and the country is now dismantling its own graves: 176,105 grave removals and relocations in one year, up from 88,397 a decade earlier, which is eleven percent of all deaths. Fifty-eight percent of municipalities report graves with no one left to tend them, and around 60,000 urns sit unclaimed in municipal storage.

What people buy instead of a grave has already flipped: of graves purchased in a recent year, 48.5 percent were tree burials, 16.1 percent columbarium niches, and only 17 percent were classic family graves. Three quarters of tree-burial buyers give the same reason: there is no one to inherit the grave. A grave plot in Tokyo averages around 12,200 EUR, and the wait for a cremation slot runs three to five days, in peaks up to two weeks.

The replacement is already digital: automated columbaria where an IC card summons an urn or lights one crystal Buddha among two thousand, roughly fifty of them nationwide; online grave visits by video, offered among others by an association of about three hundred stonemasonry companies. The Netherlands shows the European version of the same pressure: graves are rented for ten or twenty years and cleared when the rent stops.

Japan is not our market. It is our proof that when the stone disappears, the memory does not stop being wanted, and that stonemasons themselves become the channel for the digital version.

Ranges reflect genuinely different definitions across research houses; we quote the lower bound in conversation. We are not claiming a share of the funeral market. We are selling a small digital product into it, through the people who already stand in that market every day.

The database is not a side effect of outreach, it is a product: MailMind charges for it, and every industry we map for our own use becomes inventory we can sell. We are at roughly a tenth of the target, gathered from open sources, and the same machine that gathers it is the one we rent out.

The milestone that ends the guessing is the first 100 paying users: at that point conversion, acquisition cost and retention stop being estimates and become measured numbers.