One studio, one organism:
what we build, and why.
Numbers travel fast. Ten platforms, sixty five modules, 396,529 lines of working code, 299 days, one founder directing AI. They fit in a tweet, and they are all true and measured. But numbers do not explain why a stonemason spent those 299 days building software about memory, companionship and work. This post does. It is long on purpose. If you want the short version, our studio deck has every audited figure. This is the part a spreadsheet cannot carry: what we are doing, why we are doing it, what people have from it, and what we have from it.
Why we are doing it: a promise carved in stone
I spent twenty five years as a stonemason. Staircases, kitchen counters, facades, and above all monuments: more than 1,500 gravestones, over 100 works in natural stone. A gravestone is not a product. It is a promise that a name will not be lost. For twenty five years I made that promise to families, in marble, and I believed stone was the most permanent thing a person could leave behind.
Then I watched the promise get fragile. One person can refuse a name on a stone and decide the record for everyone. Stone decays. And above all, the way we say goodbye is changing: in Japan, cremation has passed 99 percent. Across the West it has passed 60 percent and keeps climbing, and ash scattering rises with it. More and more people leave no grave, no plaque, no place their family can visit. When the stone disappears, the need to remember does not.
In January 2025, an accident had stopped my physical work with stone, and I generated my first high fidelity image of a gravestone with artificial intelligence. On it, for the first time anywhere, the names of my father and my grandfather stood written together. That moment is the birth of MEMORIS. Everything else in this studio exists because of that image and what it meant: memory deserves the permanence of stone, and AI finally makes that permanence affordable for every family, not only for those who can afford a monument.
Build things that outlast their creators.
THE STUDIO'S FIRST PRINCIPLE, CARRIED OVER FROM THE CRAFT
My first computer was a Commodore 64 in the late eighties. My last one is a laptop running an AI orchestra. Between them lie stone dust, a small town computer club, and a return, thirty five years later, to my first language. This time I direct instead of type: I decided, rejected, and said "again" a few thousand times, and AI systems wrote the code. Ten platforms in 299 days, built alone, financed with roughly 120,000 EUR of own and first angel capital. The philosophy did not change on the way from the workshop to the servers: we build things that are meant to outlast us.
What we are doing: an AI studio, not a startup
MEMORIS GLOBAL is an AI studio. The way Pixar or A24 build films, we build specialized AI products: each with its own brand, its own audience and its own economics, all standing on one shared infrastructure: an agent core, a knowledge layer, a voice pipeline, billing, authentication, deployment. When someone asks whether we are one company or many, the answer is simple: one company, several products, shared brains.
Internally we describe the portfolio as one organism. MEMORIS is the heart. SHELA is the brain. STONAR is the hands. MailMind and AIMARKETKING are the spine. TRUENECT is the face. The picture is not a metaphor for a pitch deck; it is the actual architecture, and every product in it exists for one reason: to fill, feed and protect the heart.
The whole flow fits in one sentence. MailMind finds a partner. SHELA builds their tools. STONAR sells the stone and the porcelain QR plaque. The plaque brings a family into MEMORIS. SHELA builds living memory every day. TRUENECT proves the same technology on real, consenting people. AIMARKETKING tells the world about all of it, every day, without a marketing department. The flywheel turns faster with every rotation.
MEMORIS: the heart
Memory belongs to you, forever, by design.
MEMORIS PRINCIPLE
MEMORIS is a permanent vault of human legacy. Not one page: a suite of applications that together form a whole space of memory. Memory belongs to the user. Not to a corporation, not to a state, not to an heir who would rather erase a name. It is designed for a horizon of thirty to fifty years and more, with a cryptographic permanence layer for those who want their memory anchored beyond any single server.
What lives inside it today:
- Memorial profiles: a digital monument for any person who has passed: photographs, a life story, video, messages from the family, and a bridge to the physical world through porcelain QR plaques that mount on a real gravestone, an urn grave, or the place of a scattering. Scan the stone, and the memory opens.
- AI Twin: digital continuity of a person. While you live, it is built from your words, stories, voice and way of thinking: it learns from your PDFs and your conversations, speaks with your recorded voice, joins your video calls face to face, two way, and does real work for you today. And after you are gone, it becomes the way your grandchildren and great grandchildren can still ask you a question. Life becomes legacy.
- Time Capsules: record a video or write a message and lock it to a date or an event: an eighteenth birthday, a wedding, an anniversary. Delivered untouched, with no middleman, exactly when it should be.
- Final Wish: a digital will and last wishes, with a serious legal frame and a dignified tone: what happens with the legacy, who the guardians are, who receives what.
- MyRoots and MyMe: a family tree that finds and connects people who share roots, and on top of it a social network of memory, where a cousin on another continent sees the childhood photograph you just preserved. A network that lasts.
- World of Memoris: a living archive of 330 curated historical memories, from ancient empires to recent history. Schoolchildren already use it for their homework.
- Heaven of Legends: 385 historical figures with biographies, epitaphs, films and music: the people who left an indelible mark, remembered together in one place.
MEMORIS, A LIVING HOME FOR THE MEMORIES THAT MATTER · TAP TO PLAY, WITH SOUND
TRUENECT: the face, and one honest rule
TRUENECT is AI companionship with one rule the rest of the industry avoids: you always know you are talking to AI. The internet is drowning in fake profiles and borrowed faces. We went the other way. Every persona tells you what it is, and then lives like someone true: a childhood, a job, people they miss, their own moods, their own apartment. Honesty is not a legal footnote here; it is the product.
Loneliness is now a declared global public health concern, and the demand behind AI companionship is not a gimmick: it is people wanting someone who is honestly there. Our personas remember across days and weeks, reach out first when something reminds them of you, speak with real voices, and meet you face to face on live video, powered by EMKEI, the emotion engine we built above the whole ecosystem.
Two things make TRUENECT more than a chat app:
- Personas with real lives outside the app. Eva Lin, the first resident of TRUENECT, is a virtual Latin tech house DJ from Lisbon who produces her own music and runs her own channels: her music videos live on YouTube, her daily life on Instagram and TikTok, and her own artist page on the open web. She is openly AI, and she is building a real audience with real songs, made with SHELA. That is the model: not a chatbot with a stock photo, but a whole person shaped digital artist you can actually talk to.
- Mentors and coaches you get something from. Not every conversation should be comfort. Part of the cast are mentors: a boxing trainer who gets you up at six, a chef who teaches you to cook one real dish, a discipline coach who asks about Tuesday's meeting because you told her it mattered. Some days comfort is the wrong gift, and you want a push. The mentors are built for exactly that: conversations you walk away from with something done.
Verified humans. Real access.
THE TRUENECT TRUST STANDARD
The same technology spine, twin, voice, memory and video, is being proven on living, consenting people with verified identity: real creators get a brand safe twin of themselves, with consent, a contract and a kill switch, before the same machine ever carries those who are no longer here. TRUENECT is where the organism meets a human being, and it exists so that MEMORIS's promise, a twin of a person after their death, stands on technology that was proven honestly, in daylight, on the living.
SHELA: the brain, and the daily bridge
Foundation models are how AI thinks. SHELA is how AI shows up.
SHELA POSITIONING, VERBATIM
SHELA is one AI that runs your life and your work: 72 tools behind one conversation. She makes real phone calls, writes and answers mail, browses the web for you, produces music, and builds complete, published websites while you talk to her. Not mockups: 88 real sites have been born inside SHELA, for mayors, gyms, restaurants and creators, with real domains. Her HUB does any of it without signup, and her newsroom, SheAI News, writes and edits itself.
In the organism, SHELA is the bridge between the two phases of the vision. Daily utility today: she gives you back the hours you lose to digital administration. Generational legacy tomorrow: because she is with you every day, she is the one who, with your consent, gradually builds the living material your AI Twin in MEMORIS is made of. The everyday conversations become structured memory. Daily benefit today becomes a generational inheritance tomorrow, and that bridge is something no competitor can copy without years of your history.
The engines: stone, mail and a tireless marketing team
STONAR is the physical bridge into MEMORIS, and the craft paying its own way: Slovenian stonemasonry brought online properly, monuments, engraving and restoration, with a configurator built for ordering without a single phone call. Every monument STONAR places can carry a porcelain QR plaque; every plaque quietly invites the next family into digital memory, at the exact place where people are already in a remembering state of mind. A funeral gathers around forty people. Stone was my distribution channel for twenty five years; I just did not call it that.
MailMind is the outreach engine: a curated base of over 40,000 local businesses with the numbers tradespeople actually answer, mobile and WhatsApp, so partners are found and reached before they ever had to ask. AIMARKETKING is our marketing operating system: twelve AI agents that plan, write and design for every brand in this post, with a claims linter that makes lying technically impossible, because every sentence is checked against the measured inventory before it ships. And INKI is the studio's front door for everyone else: the agency through which businesses get these same engines as a service, and where new universes are commissioned.
What people have from us
Families get a single place where a person's voice, stories and photographs are gathered, protected and passed on, instead of being scattered across dead phones and closed accounts and gone within a generation. They get a memorial that lasts, a time capsule that opens for the people who come after, and a QR plaque that turns a real stone, an urn wall or a place of scattering into a doorway. This matters most to families spread across continents, who cannot stand at the stone itself.
People in their daily lives get hours back through SHELA, an honest companion or a mentor who pushes them through TRUENECT, and, if they choose, a twin that learns from them for the people who will one day miss them. Schools get living history through World of Memoris and Heaven of Legends. Craftsmen and funeral homes get an online business they never had, plus a share of every family the plaque brings in. Businesses get the studio's engines as services through INKI.
What we have from this
Honestly, and in the order it matters: a mission that deserves the work, and a business designed to carry it. Revenue comes from subscriptions and credits on the platforms, from client work through INKI, and from partnerships with funeral homes and stonemasons, where every engraved QR plaque brings a new family in. The building phase is complete and independently measured: ten platforms, sixty five modules, 396,529 lines of studio code on five production servers, built in 299 days. What remains is not more code. It is bringing these worlds to people, and that is exactly the phase we are in now: five prepared distribution systems, switched on one by one.
We are open to partners, collaborators and investors who want to enter at exactly this point: after the question of whether it can be built, and before the growth curve. The numbers live in the studio deck. The worlds themselves are all live and can be opened from one page; fifteen minutes is enough to see them working.